The firm is widely heralded for its contribution in establishing the Arabic world as a luxury destination.
BOSTON, Jan. 23, 2019 /PRNewswire/ — Celebrating its 30th anniversary in January, J/Brice Design International has garnered a worldwide reputation, as a hospitality industry gamechanger and a dominant influence in 21st Century Hotel and Resort Design.
Jeffrey Brice Ornstein, CEO, who founded the firm in Boston in 1989, is known for coining the phrase, “The Cultural Spy”which summarizes his approach to a design process that redefines hotel design as hotel fashion. The movement he launched brought a guest-centric, rather than property-centric philosophy to hotel interior design and branding.
Ornstein is a favored consultant internationally, who is known for distinctive memorable hotel and resort designs that integrate local history, art, music, and landscape, as well as classical and popular culture. “Developers engage us for our ability to recognize and reinforce the sense of region – key to branding their properties and set them apart from the competition,” he said.
As a result, Ornstein is regarded as a leader in the Middle East, where he is among elite designers who have established the Arabian Peninsula as a luxury destination for sophisticated travelers.
In three decades, J/Brice has become an international design powerhouse with projects exceeding $5 Billion USDworldwide, half of which were Middle East commissions, including The Grand Heritage Hotel and Spa in Doha, The Royal Tulip in Alexandria and more recently The Kempinski Al Othman Hotel and Towers in Saudi Arabia, which is setting the new gold star standard for luxury in the Saudi Kingdom. “It is a superb example of how J/Brice’s vision keeps us at the forefront of design in the MENA region,” said Ornstein. International clients include two royal families, three heads-of-state and numerous international dignitaries.
In the US, J/Brice Design’s recent signature projects include the HMS Queen Mary, The Helmsley Hotel and 50 Liberty,Boston’s most expensive residential address. Last year, J/Brice was named Top Interior Design Firm of The Year by NEWH, Best Multi-Discipline Architecture Practice by BUILD Interior Design Awards, and Leading Designer Award by LUXlife. Boston Voyager also honored J/Brice Design as one of its Most Inspiring Stories of 2018.
Ornstein was the first American keynote speaker at The Kingdom Hotel Expansion World Summit in Riyadh, KSA and also keynoted Hotel and Resorts Middle East, Interior Design & Construction India, HD Expo, HD Boutique, HOTEC-USA, HOTEC-Asia and HOTEC- Europe, Hospitality MatchUSA, Hospitality MatchEurope, and Heimtextil, the world’s largest textile trade fair in Frankfurt. He is also a contributing editor to Boutique Design Magazine, Hospitality Design,and Lodging Hospitality Magazine.
Named one of Boston’s 12 Most Influential People at age 36, Ornstein has served on the Board of Advisers at the New York School of Interior Design, and a Visiting Critic at The Boston Architectural Center and The Rhode Island School of Design (RISD).
Looking back Ornstein said, “I am delighted that over three decades J/Brice has mentored over 200 young designers, whose tenure typically exceeds 15 years, many of whom have gone on to become hospitality community leaders. I am proud of them all.”
For further details please visit the J/Brice Newsroom
SOURCE J/Brice Design International
